The project consisted of producing a series of four non-political civic mobilization video spots, aimed at increasing voter turnout. The creative concept centered on civic responsibility and the importance of voting, without any association with political actors, parties, or partisan electoral messages.
We managed the entire production process: developing the core concept and key messages, writing individual scripts for each spot, directing the shoots, and handling post-production. Each video addressed a different perspective on civic engagement to reach diverse audience segments and avoid message redundancy.
Post-production included editing, color grading, sound design, and adapting formats for distribution across digital channels and social media. The series was delivered as a complete package of spots, ready for broadcast, contributing to a high-impact public information and mobilization campaign.
GET OUT TO VOTE videos
Video production
July - August, 2025
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