Visual Identity – Independence Day 2024

The project focused on developing the full graphic concept for the country's most significant national event of the year, spanning three days of performances in the Great National Assembly Square.

We created the visual identity of the event and adapted it for the entire communication ecosystem: stage and public space branding, layouts for printed materials (posters, banners, billboards), as well as digital assets for online and social media promotion.

The concept was designed to work coherently at both a large urban scale and in digital formats, ensuring visual consistency throughout the three-day event. All deliverables were optimized for production and use in official communication and event setup.