We created and fully developed the chs.ro platform, an e-commerce website specializing in professional air conditioning, heating and thermal comfort solutions for road transport, motorhomes, commercial vehicles and industrial applications. We built the complete architecture of the online store: structuring complex product categories (stationary air conditioning, camper air conditioning, AC compressors, Webasto and Eberspächer heaters, charging stations, ventilation), logical navigation organization and optimization of the purchase flow for B2B and B2C users.
We managed the entire content of the platform: detailed technical descriptions for hundreds of products, optimized category pages, recommended product sections and new products, as well as a specialized blog with educational articles and technical guides (installation, maintenance, diagnostics, equipment selection). The editorial content was designed for both end customers and professionals, emphasizing technical clarity, trust, SEO and positioning CHS as an expert supplier in the field of automotive and industrial air conditioning.
From a technical and visual point of view, I ensured the coherence of the commercial identity, the integration of online store functionalities (cart, user account, wishlist, product comparison), the clear display of prices excluding VAT, delivery and assembly at a national level. The platform is designed as a complete sales and information hub, supporting both commercial conversion and brand authority, reflecting my ability to deliver complex e-commerce projects: digital strategy, UX, technical content and end-to-end implementation.
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